SEO copywriting services Sydney
Copywriting SEO is a true art. It is completely different as a style of writing compared with people who have studied journalism and want to write as catchy as possible. Mr SEO copywriting services has one big goal with SEO; to ensure that your keywords are ranking high. At this page we would like to give some more information about seo copywriting and how important this is. We have 10+ years of experience in SEO writing and a lot has changed over the years. Many seo specialists work with a standard list, what they “tick off”. Every industry and customer is different, so we first look at how the market operate before we start.
What does SEO copywriting mean
An SEO friendly text is a web text that is tailored to a search process of a human being. SEO copywriting is a style of writing what is different compared to articles in newspapers or magazines. All parts that the online searcher consciously and unconsciously uses to judge the page for relevance have an influence on find ability in search engines. These components must be tailored as closely as possible to the needs of the searcher. With SEO copywriting Sydney, we want to achieve the highest authority on a specific keyword. This in combination to add some value for the online searcher who want to know more about a topic you write.
You will of course also have to deal with the ‘look & feel’ of your website, how reliable it is and how quickly the page loads. It is an entire piece of art what a goal that the reader feels ‘safe’. When a reader immediately leaves the website it will increase the bounce rate. You want that your visitor stays as long as possible at your website. Internal link building to other pages is useful to give the opportunity to show more ‘what you have to offer’.
What are the rules of Google when writing?
All updates from Google as a search engine to make thinks as easy as possible to find what you are looking for. This also applies to the newest updates such as “Google penguin 4.0 update“. The Google algorithm is continuously being optimized to make the best search results visible to the visitor. It has no consequences for visitors to Google, but it does for some websites. Time has to be put into websites, just like in a house. Are you neglecting it? Then it is no longer worth looking at it and your rankings will go down. That’s how it works. For MR SEO agency Sydney, this means that we continue to optimize and refresh your content, just like before. It is therefore becoming very important to keep the important landing pages “fresh” based on the latest updates. If we don’t keep up with it for a while, the competitors will pass us by and say: Cheers!. So we have an important role to keep the latest updates from Google and Bing, Yahoo etc. so that you remain visible to the potential customer.
The search engine optimization of your text must be updated continuously. And no, that is not boring and / or unnecessarily complicated specialist work.
If you want to score high in the search engines, then you must comply with a number of Google rules. Google uses hundreds of criteria, but in fact everything can be traced back to 3 simple principles. Content + Link building (authority) + technique = Bingo for scoring in Google!
Score high with SEO friendly writing techniques
What is the difference between writing normal texts and writing SEO texts?
Our clients always ask: Terry (Mr Seo) why are my texts not visible in Google? Our client Lux Nomade in Sydney as an example asked us this. The founder wrote a long page every single day and was not present in Google. There we come in: Keyword research, Long tail keywords, Semantic keywords, seo strategies: wow! this was a new world. After the first month we already had a few pages on page 1! She gained lots of organic traffic and gained clients through organic traffic. You see that this page is not grammatically correct and obviously has some spelling mistakes, but it is structured well – you found this page in google I assume?
The biggest difference is that with SEO friendly copywriting you focus your entire text on answering a very specific question that people “google”. First see the big picture and then respond to their demands. It starts with a thorough keyword research. We at Mr SEO first look at the objectives, what does the competitor and the market do. Normally we come up with keywords that a customer has never thought of. So we also come up with fresh and new ideas during the SEO writing process.
A person searches on a combination of words because he has a question or a problem. He searches for a reason. In the global sense you achieve a high position in Google if you answer that question – provide the best information. Well. Not quite. You don’t necessarily have to be the best. You have to distinguish yourself and be unique, then google loves you!
Use long tail keywords for SEO writing
Having a relevant page can be sufficient for many long tail keywords to rank high, Long tail keywords are very specific combinations of words (often 3 – 6 words long). But if you want to rank for competitive keywords (with a high search volume) you have to dig deeper. You have to deliver quality. Writing SEO is not easy and takes years, and then Google gives new updates, lovely haha! Let’s have this pages as an example, we like to target you who probably need copywriting right? Just to focus on the word copy writing there is to much competition, so we add more words: ‘seo copywriting services Sydney’ You see 4 words and this is called long tail. Semantic keywords are a new and important, you need to write around your keyword. So seo copywriting will be ‘seo friendly texts’ this way you will rank higher on multiple keywords. You have the aha moment?
Reassure and convince the visitor
We can do this by incorporating a problem, need or question into the first heading and into the introduction. We always indicate: Who, what and why that is the most important for the first paragraph. The keyword that the searcher has used is almost always derived from the problem or question that the searcher has. Therefore try to include the keyword on which you want to be found in the first paragraph and in the first headline. This way he / she immediately sees that has landed on the right page about the topic the person is ‘searching’ for…
In the paragraphs that follow, the answer to the searcher’s question should be further explained. The keyword on which you want to rank (or its synonyms) would appear if the page focused on answering the question or fulfilling the need organically a number of times in the middle section. This will be completely fine if your search suggestions that Google provides with the keyword are covered in the text.
What is the added value of Mr Seo agency Sydney?
We provide you with the latest tips and tricks in the field of “Search Engine Optimization” and will respond to this in a “Google-friendly” way. We are happy to help you get to the top of Google and other search engines. In this way you generate more traffic with your website and ultimately get more conversions. Interested and want to know more? Contact us without any obligations, and we will schedule an online video call, Time = Money. Obviously, catch up for a coffee we also enjoy:)