link building & Outreach services by Mr SEO agency

Link building services is one of the factors that will improve the authority of a website. Having sufficiently relevant external links (also known as backlinks) also determines how well a website will be found by search engines e.g. Google . We would like to tell a bit more about how we see link building and how a backlink strategy is utilized by Mr SEO agency in person. But first, let’s give you an idea how we think about a link strategy.

affordable seo agency sydney

 

What is SEO authority?

You can see authority as the SEO power that you can use the score high in Google.
Within SEO authority is applicable on 3 levels:

  • Domain authority
  • Page authority
  • Link authority

What are the most important link factors from Google?

Andrey Lipattsev, Search Quality Senior Strategist at Google, already indicated in 2016 that Google has chosen 3 key aspects that will affect the search engines:

  • Backlinks
  • Content
  • Rank brain, the machine-learning AI system that Google uses to choose the right search results

What are the most important backlinks for link building?

There are generally three types of backlinks that are applicable:

  • Natural links those are made by someone else without you even realizing it. In many cases this is a qualitative link that refers to content on your site. In many cases, but not always, it is wise to keep an eye on which sites link to your pages. That is why we start the day with a check in our SEO tools about what happens in rankings and links.
    This also relates to ‘Toxic links‘ and ‘White Head SEO’Outreach services sydney
  • Self-initiated links those are realized due targeted link building activities. For example, by asking a blogger or customer to link to your site on his or her website.
  • Self-realized links, which you have added yourself on a bulk link site, forum or in a comment. Watch out for ‘link farms‘

Of course, in addition to ensuring the right content and backlinks, you also need to ensure the correct technical capabilities of your website. Think specifically in regards to responsiveness and speed. We tell more about this on the Technical SEO page.

Why is link building so important?

The number of relevant links are important for the assessment of your website. The links represent a certain link value and thus influence the Page rank of your website, the domain value and the page value. These values ​​are very important for Google to determine how popular a website actually is. And the position that your website hold to in the search results (SERP’s). With Google Rank brain it is the most important rankings factor.

In addition to obtain backlinks, you can also add value to a page by using internal link building. In short, link building is an important part of your website. The more relevant links, the better the website is assessed. The better the rating, the higher in Google. That sounds interesting?

The ‘Craftsmanship’ of Mr SEO agency Sydney

Like many things in the world, the best things are made by hand. This is also the case with outsourcing link building services. It may seem like something that happens on the computer at first sight. It is not a painting or some wood carving. Yet, link building is real manual, because tailor-made link building is doing research at where you can score in the search engines, see the example of Kimbino case below. The links are created and obtained one by one. Something that is great of course. outreach linkbuildingYou will also see this being reflected in the results. After all, you now get links that offer much more value. They perfectly match your website, which is also noticed by the search engines. Which means that you finally achieve better positions within the search engines!

Link building case

The Kimbino brand has approached us to use our expertise for link building in the Netherlands. We have set up a strategy with them to further build up the Dutch Kimbino Netherlands division.
When we started, the website had a low DA (domain authority) low volume and no focus. We made a link building plan and the focus was to target mothers. Kimbino is basically an online platform for grocery stores to  advertise leaflets. Mothers often do the shopping for a family so we have to approach them. We have posted guest blogs on many mother blogs, we have participated in forums etc. This way, we have built many types of links, within 2 months Kimbino.nl started to run well! With using international SEO we have also established them in other countries. In short, we want to indicate that it is important to know who your specific target group is. Spending time on link building sounds easy but it is craftsmanship to get real results!

Why should I outsource link building?

Most companies think it is difficult to perform valuable link building themselves or do not have enough time for it. Outsourcing link building services is a good solution. And with the thought of “doing what you are good at,” outsourcing link building services is a smart move for many companies. Research has also shown that Search marketing, of which link building is a part, is often outsourced. You have a focus on the business and Mr SEO agency Sydney takes care of the traffic. Requesting links to random  pages may have worked well in the past, but nowadays there is more to it. These days the focus is more on earning links (link earning). Google mainly looks at relevance and quality. A natural link profile is important here, mix of the above mentioned link types. If you choose to outsource link building, you can be confident that we will seriously carry out our work and go for quality.

Selection of our SEO link building activities:

  • We request links from relevant and qualitative start pages. This ensures a large volume of backlinks.
  • We write good and unique texts that we provide with 2 carefully chosen links. (content Marketing)
  • The articles are placed on topic related websites and the links are given a correct link name (anchored text)
  • We respond to blogs and provide a Do Follow link in the response or in the user profile
  • We are guest bloggers on popular websites and incorporate smart links in blog articles.
  • We participate in topic related forums and provide a Do Follow link.
  • We have a large database of partners with whom we collaborate and can exchange higher volumes. (1000+ high quality links)
  • We also have our own online websites under our own control, so that we can link-build with different IP addresses

Before we get started with link building, we perform a ‘baseline measurement’. This means, we both now the status of the website results when starting with us. During the upcoming months you have an overview of the increase in links and organic traffic. Easy to see your ROI!

Link building outsourcing costs

Depending on the amount of work, we discuss an affordable link building package. We have to discuss your goals and what the status is of your website performance. Normally we integrate link building with our affordable seo packages. As we are a small boutique agency based in Sydney and low overhead costs – we are definitely cheaper compared with the big boys.

Mr Digital © 2023. All rights reserved.