Technical SEO – technical seo audit service
Welcome to the boring part of Seo. Technical marketing can also be seen synonymous with technical seo, the technology goes further than just seo and will become more and more important for online marketing. Before we start with the SEO strategy, it is important to ensure that the website’s technology is as solid as a rock. This is extremely important to score well in the organic search results. Did you know that in addition to content and link building technique is number 3 in the basic elements of SEO? Due to our many years of experience, we notice that SEO is technically not fun and that is why many SEO specialists just leave it. In our opinion, technology is very important for a successful SEO strategy.
As being one of the best SEO agencies in Sydney, we operate as a SEO specialist and could work well with your website designer. Normally we come up with technical SEO optimization strategies so that the website builder can get started. Of course we can also make the adjustments if you have built the website yourself into a wordpress website for example.
The technical seo checklist
On the internet you can find enough seo checklists to see the big issues at your website and et someone fix it, why is technical seo so important? Actually, the most entrepreneurs have problems with understanding the context. Why do you have to revise something or not? If you do not understand why and when you don’t see the overall picture, you won’t see opportunities or problems that you did not knew it existed. 
This costs you missed opportunities, lost time and then you lose money! To give you more background information, it is important to know how these three elements can influence SEO. We will first look at how Google, the process of ranking actually works. Yes, we give away our knowledge to show you that we just want to help and know our stuff.
- Crawling and the google bots. The crawling is basically, googlebots are visiting your pages. Only the HTML is read, looking for links to continue crawling.
- Indexing. The actual “rendering” of the page in two steps: first the raw HTML code and then the entire page with, among other things, JavaScript. This process also determines whether a page is included in the Google index. An important phase!
- Ranking. The way in which Google determines how the pages are arranged by specific searches. This therefore has a strong link to the Google algorithm updates.
What are the major components of technical SEO:
- The website structure
- Website indexation optimization
- Structured data
- Website speed
- Visibility on different devices
Which technical SEO optimization components are important:
- Index ability
At the start, we look in Google search Console to see how the pages are indexed and whether we can get quick wins to fix. Here we are quickly see what is correct and immediately can make adjustments. - Duplicate content
An important part is to see if we see harmful pages. Large websites usually have a standard format and people often think they need to change a few words and they are done. We put all of these pages through our seo tools and can see exactly which pages we need to adjust and which cannibalization issues have. Cannibalization? Yes, this is super important as we see with new clients that pages are actually competing. So you compete even with yourself.. aiii!! - Readable URLs
https://www.mrseoagency.sydney/seo/services/technical-seo This will never score as an example. We take care of the menu structure and make a clear URL structure. This is very important for the entire website structure. It needs to be clear for the google boths who are checking your page. - Redirects
Have you ever heard of a 404 error? Or a 301/302 issue? A redirect is the continuation of a clear URL structure. Which pages can we better referred to each other, which ones to delete etc. We can also solve 404 errors in this way. This is an important part to look at cannibalization in your website. - Charging time
The delay time is a very important part of technical SEO. We look at how we can make the website faster on all devices. An example is the optimization of images. - Page title and meta description
This gives a clear structure to the page and shows Google what the page is about. We check all the important pages to see what we can best adjust. This is a specific component that can deliver quick results.
What is technical SEO?
Mr Seo defines technical SEO as everything that has nothing to do with content and link building. This includes the structure of the URL’s, the layout of the sitemap and the crawl ability of the pages. Mr Seo agency sydney ensures that your website meets the technical guidelines of the search engines. We daily check all google updates and make daily adjustments to our own strategy – doing what you are good at!
Other aspects of a technical website analysis
Let’s start with JavaScript, It can certainly be useful for the functionality of a website and make a big contribution to the user experience. In most cases, however, JavaScript is only rendered to the user in the browser. The way JavaScript is used can then be at the expense of the efficiency with which the site is crawled and indexed. In theory it is best to use JavaScript as the last functional layer over an already functioning HTML / CSS website (called Progressive Enhancement).
This means that a website should already function properly without JavaScript and that JavaScript is only added for the sake of user-friendliness and / or additional and complex functionality (for example, widgets).
What is a crawl budget?
If Google can find you, then there is nothing wrong? Wrong !! Why? Now we are at the next topic “crawl budget”. The crawl budget indicates how much attention Google pays to a site. The exact numbers of this is not given in public, it differs per site and is determined on the basis of the link profile (Authority). The bigger the authority of a site, the more attention the site gets from Google. We can also see this in search console, for example, how often Google makes the website adjustments in rankings. What exactly is the crawl budget? It is a collective name for various things in the crawl process; URL importance, crawl prioritization, crawl scheduling, etc. Pfff a lot of technical names !! Keep on reading, we are almost there …
Technical SEO analysis: Implementation and testing of structured data
Structured data must be implemented in the code, we pass these changes on to your website builder. There are several ways to do this, of which JSON-LD is the most flexible and Google recommends it. The advantage of JSON-LD is that you don’t have to mess around with the code and you have to provide different elements with extra pieces of code (such as with microformats). JSON-LD is implemented as a readable list in the header.
The SSL certificate – A secure website
We are now looking at the website security. Have you ever heard about a SSL certificate? This “secured layer” is a secure layer between the server and internet browser. Because of this, the data is secured and you can visit the website with a good feeling. Google has indicated that they want to see more secure websites. It also gives extra trust among consumers. This makes an https version of your website very important, both for users and search engines. Google has given a hint to get higher rankings if you have an SSL certificate. See the URL bar now–> this connection is secured. Mr seo has an SSL certificate.
International targeting
Is your website available in different languages and are you already operating internationally? And / Or do you have different regions that you target? Make it easier for Google to understand which language and region this is per page. You do this by using the alternate hreflang tag in the head section of the page. This language annotation looks like this:
<link rel = “alternate” hreflang = “en-nl” href = “https: // your domain / and /” />
<link rel = “alternate” hreflang = “nl-nl” href = “https: // your domain / en /” />
Where first language is indicated and then the region. This will allow search engines to better understand the region and language the page focuses on. You also help Google understand why the pages contain the same content. This is a technical job that you should not do without experience! – let us help with going internationally.
Yes – You have read the entire page about technology!
That was a long page to read and wow this involves a lot! We hope to have given you some more information about the importance of technical seo. We have 10+ years of experience in all seo technology and are proud to say that we are truly a seo specialist! Let’s have a coffee and check your website how we can assist you to make you more successful online