Website optimization with the Mr SEO specialists

Website optimization is important for every company that wants to be found online. Your marketing euros are better spent, so you have more sales and lower costs, such as those from Google ads. If your SEO and SEA work well, you also want them to “buy” from you, so that website optimization is certainly an important part of the online strategy. It has a strong connection with conversion optimization because you want the website to deliver more. In order to get more out of your website, you must regularly apply website optimization, which means that you will also rise faster in search engines. By analysing the web statistics you can find out where the problems are within your website and optimize the conversion.

Mr SEO has more than 10 years of online experience, so we ensure optimum results with website optimization. We as “growth hackers” are constantly aware of the changes in the market and respond to this with website optimization. If you can ensure that your conversion increases from 4% to 5%, you will achieve more than an increase in traffic by spending money on Google ads. In addition, you have a permanent advantage of optimizing your website (SEO is a free listing in Google), not just when a campaign is running.

We love ‘Growth Hacking’ your website

In order to implement website optimization, we first look at the current situation. We go through all the figures and look carefully at google analytics, google search console and as an existing customer we have all figures in our tools. For the Mr SEO growth hackers we first look at what we need to optimize, where are the problems, what are the competitor doing what we do not do? As you can tell, we are entrepreneurs with a focus on growth. We may come to the conclusion that you do not have to build a new website but that the landing pages need to be optimized. For example we see that many visitors leave the website immediately when they arrive on a certain page – aii!!. It is also possible that the you lose a lot of traffic at a certain step in de sales funnel. Perhaps you ask too much information from your visitor when completing an online form, which means he/she will soon drop out. Or if the form is not logical, they have to go to many pages to get the information they want. We love these data topics!!

During website optimization we look at e.g the following KPIs:

• Bounce ratio’s
• Exit pages
• The average time per page / website
• The number of pages per visit
• Heatmaps, where does a visitor click
• Which pages are viewed frequently and scores higher compared to other

The process of Website optimization at Mr SEO

The website optimization process can be used to optimize your website for Usability and Conversion. We see website optimization as an ongoing process while optimizing your online business. Every day we look at our customers’ websites, using our Seo tools we look at the figures every day. Conversion optimization is the conversion of website visitors to customers or prospects.

This is possible because the visitor has decided to buy something, but also the “subscribers” for a newsletter or leaving information for a call-back appointment. Optimizing websites is a continuous process, a cycle that Mr SEO agency Sydney is working on every day. Your website can always be better, even an increase of 0.1% conversion ratio can make a huge difference in your turnover. In addition: What worked well yesterday may prove to be a lot less effective today. It is therefore important to continuously work on optimizing your website. Certainly because the online world is going so incredibly fast, we always recommend that you hire a good party such as Mr SEO agency Sydney who has a focus on online so that you can continue with the core business.

Did you know that a website can be optimized on 5 different levels?

• The functional level: to what extent does the site work, are all functions and especially buttons correct
• The level of Visibility: to what extent is your website accessible and findable in search engines?
• The level of user-experience to what extent can the visitor serve the website in a pleasant way? Think about mobile, tablet device.
• The level of support: to what extent do you offer support to the visitor to choose your product / service?
• The decision level: to what extent do you give the visitor that final “push” to buy your product / service? The USPs.Each level in the optimization hierarchy, in turn, also has an important share in the purchasing process and / or lead generation process. To further underline the importance of the optimization hierarchy for websites, we can easily add the AIDA model (Action, Desire, Interest, Attention).

Give confidence to potential customers

Competition is growing every year, it is important to continue to distinguish yourself. This is becoming more difficult and that’s why we have a focus on gaining trust from the customer. During the website optimization process we have a focus on giving the visitor a good feeling.

We have the following focus points:

• Use clear and normal language
• Testimonials
• Logos of quality marks, awards ‘as seen in…’ part off…
• Use real photo’s (no stock photos)
• Show your physical address on your website + Tax number so that they can see that you are Legit
• Expectations – be clear in prices, surcharges etc.
• Show that you care about service, more than just money, what is your added value?

Website optimization with Mr. SEO

There are many parties on the internet who find themselves great and think they have invented the wheel. We are even hired by other marketing agencies because they have no focus and think they can do everything. We have built online businesses for years to learn everything with our own money. With these valuable experiences we started Mr SEO to help you! In short, we have already tried everything and can now help you with full focus. Because we work in many industries every day, we gain even more experience for website optimization.