The Seo strategy – a roadmap to more organic traffic
An seo strategy is essential in every business to reach your target group in Sydney. There are many websites, social media channels, forums, intranets, organic SEO, google ads to attract more potential clients and make it measurable. The big question is; how do you develop such an online strategy and where do you start? An online strategy gives you more direction for your online marketing mix. This will be the basis if you want your time, budget and resources to be used as efficiently as possible. Mr SEO helps with his 10+ years experience in international marketing + online marketing experience. Our goal is to have an overall online strategy and incorporate the SEO strategy and google ads strategy. On this page we would like to give you some more information on how we work and think. It is important for us that we are aligned with the way we think about business.
What is our focus during the process?
The first step is to conduct a thorough SEO analysis. We look together at the objectives and what we would like to achieve in both short term and long term. An seo strategy is a long journey that we will make together. Are you ready for this great adventure?
We make an seo strategy for the long and short term. the “quick wins” are mostly in optimizing the website and landing pages. During our strategy session with you we look at your goals. During our first stage research we always come up with interesting extra options that you probably haven’t thought of yet. During this stage we also include a SEO keyword strategy based on keyword research. This will give us an idea of the total search volume potential per month, the keyword difficulty and most importantly the competition.
What are the next steps?
We are now in a phase of drawing up the SEO strategy. In fact, this is a process of making choices and setting priorities. Which online target groups are given priority? And we need to include the SEO linking strategy, SEO internal linking strategy as link building is key these days. What do you want to achieve with them? What online activities are required? What consequences does this have in terms of financial and operational ?
What will be the results of the campaigns? To make your online activities really successful, you must make clear definitions, priorities and choices. If you do not describe this, you will shoot with time and money for probably nothing. Your Aussie dollars and time are too precious! For a better focus in your work, a roadmap is indispensable. A roadmap provides structure and sets priorities to achieve your goals more efficiently. This is our added value, as it is our daily job to built online businesses and make you more money. See below a print screen of a client, we told the owner GO Niche with your content. Bamm the organic traffic increased significantly!
Differentiation is Key!
This capacity can partly be in the design of your business, but ultimately it is about what your website / webshop has to offer. And why would visitors go for your company and not for the 10 other websites that they have just viewed. Sydney is highly competitive and basically every type of business is covered. It is not rocket science to differentiate yourselves but you need to be clear about your USP’s are you better, cheaper? Mr Seo will have a look with you at length to have a look at your business model and will bring fresh new ideas.
The answers to these questions will be the basis for a healthy online marketing strategy and clear online positioning. The distinctive character of your website / webshop can be in the target group, that what you offer the service / product is better, the service (and preferably not) in the price. The distinctive character is not only about finding and making the distinction, but especially about translating this into “ready-made chunks” for your online target group! Such as clearly formulated USPs. We put all of this into a clear plan with SMART formulated goals. We would like to indicate that during this long journey we often have to make adjustments. Mr SEO acts as a captain on the ship and analyse the competitors, the market, online developments and the rankings on a daily basis. Mr Seo will meet you in person and we are a boutique agency. We live in Sydney and know the local market what is imperative to score for local SEO Sydney. See this example what we have done to have relevant visibility for local seo in Sydney. People all over the world can find the company now:
Define Customer Journey
We have completed the website optimization, did keyword research and now? It is important to ‘Growth hack’ What is the behavior of the visitors / users on the website? Which phases does someone go from visitor to customer? Which “touch points” are already there before someone comes to the website and which information is relevant at which stage? And through which channel? The answer can be found in a customer journey: the journey from visitor to customer. Based on this scope, a first choice can already be made in primary and secondary target groups that you want to serve via the online channels. Please note that the online target group does not automatically have to be the end customer / end user. Perhaps brokers or we need a specific seo strategy to include PR / media are the most important target groups to do something with online? The behavior on the website is also very important, we use heatmaps to analyse where the user “clicks” certainly important to see if the call to action buttons work. The Mr SEO analysts are real growth hackers and love data, also known as conversion optimization. Seo changed over the years and our opinion is to use long tail keywords and go niche! As an example: you sell pizza’s in sydney, good luck with competition! With long tail we target specific USP’s e.g. ‘home made pizza’s’ ‘wood oven pizza’s’ ‘The best pizza’s in Manly’ this way you claim a small piece of the big traffic pie who look for a pizza.
Define a target group
In addition, to get a good idea of the demands and requirements of your online target groups, more specific details are required. You prepare a ‘persona’ for this per stakeholder. This is part of the seo strategy that is often forgotten. Who is your customer and who are you? in short, can you ‘become buddies’? A persona is a personification of the target group. It is a fictional person who comes closest to the target group. In addition to personal characteristics, a persona describes his or her leisure activities and areas of interest, online use and behavior and any information and communication wishes regarding your organization. The Mr SEO analysts think this is a great process to analyse together. The persona of Mr SEO? See the logo, someone who looks at you, listens to you, an entrepreneur with with knowledge who help you! Keep it simple … and of course we can go through details with you.
Online goals, objectives and KPI’s
After you have determined who your potential client is, you can set the online goals for each target group and even area. Sydney is a big city so you can also target just a specific area. Where should online contribute the most and to which the least? If you present these choices and allow them to be prioritized, we make a yearly plan for you to see what we do monthly to achieve the goals. You then set goals and KPIs (Key Performance Indicators) based on the online goals. These are necessary to be able to test the success of your online efforts after the realization of your online strategy. Measure, revise, monitor and implement!
Your Seo strategy with the help of Mr SEO
You will now think, pfff that’s a long page! Yep, implementing seo strategy is not easy. Terry as Mr Seo has worked for Heineken international and know the corporate world, has lived in many countries, has built various online businesses and is eager to make money for YOU! I am helping you in person to setup all the strategies and obviously my team is doing all the work. YOU can focus on your business and we promise to get you more business. How does that sounds?