International SEO: Ready To Go Global?

Are you looking for the best international SEO options? Welcome to Mr SEO agency Sydney, we are the specialist in international SEO. We have helped companies such as Canva enter the EU market. Canva? Yes, the fastest growing company in Sydney, valued at 3,6 Billion dollar! Do you also want to operate internationally and expand your business?

We are entrepreneurs and have built online businesses on a global scale. We live and operate in multiple countries, having a global mindset instead of sitting in an office in Sydney. If you want to scale globally you need an Australian SEO agency for trust but who is experienced in multiple countries and continents. In order to sell your services / products on a global scale you basically need a strategy per country and not just changing your domain settings. Do you also know that you have to look at legislation and regulations? And out our experience we also advice to sit down with your accountant. Get some local tax advice, otherwise it will be knock knock from the friendly tax man.

Let’s start with Canva as an example case

We have won a pitch from online marketing companies. Why? Because we look beyond just working from spreadsheets and also think about local link building, making images locally SEO, proof and especially conversion optimization. The entire brand strategy is important to act locally in an other culture. seo specialist sydney Canva is a company from Sydney and is very British as a culture to work with. They do not like direct Dutch people, in other words adapt. I (Mr SEO) am originally from the Netherlands and know that integration is key. Having a BBQ, catch-up with coffees damn I love living in Sydney! We both operate from Sydney and the Netherlands, split the time. Back to Canva, we have conducted a keyword research and first mapped out the URLs so that we know for sure that we have a focus that Dutch consumers are looking for.

We have created several SEO silo structures e.g Create (create brochure, create CV, create moodboard etc.) This way, all the strategies were in place to start creating the landing pages. We went through a lot of processes and we went live. It was amazing to see how much organic traffic you can generate with a launch. We still have Canva as a client and focus now on outreach and growth hacking.

Language issues with international SEO

Just translating your content into other languages could give a lot of issues. As we are European we know the cultures and different languages. This is an added value and let us advice you before you enter a new market. Some examples what could give issues: French & Walloon in Belgium, American & British (US, AUS, SA, CAN etc.), Portuguese & Brazilian and German in Austria, Swiss. Apart from this, you may want to communicate a different telephone number, or a different branch or contact person. Even then you can make good use of different websites. Local domain authority is also important, at Canva they have chosen to take 1 domain name but this varies per country and business as a locale. international seo Mrseoagency.sydney is perfect to target just sydney as a city, but abroad we prefer to take a unique country url to be deeper in the (country)market. And then a local server, already thought of this? Google knows where the website is on which server. In short, we as Mr SEO look at many details. We have a .sydney domain on a server in Sydney and an address in Sydney.

The boring technical SEO aspects

If we have decided the new markets, the specific languages then it is important to think about a logical domain structure. This choice is closely related to the outcome of the question of whether you are opting for a multi-regional approach or a multilingual website. Below is a summary of the options.

gTLD: a ‘Generic Top Level Domain’ does not necessarily focus on one specific country. With a gTLD you are flexible in targeting both one or more countries and languages. Examples of gTLDs are .com, .net and .org.
ccTLD: a country code top-level domain. The name says it all, a ccTLD is linked to a country code (.nl, .de, .fr etc.).
Subdomain: part of a domain name. For example nl.example.com, or en.support.example.com.
Cities and functions as example .sydney .amsterdam and .chat

Combine domain names

In addition, it is also possible to combine subdomains and domains: for example .nl and be.example.nl (nl_be) for Dutch speaking people in Belgium or example.(fr_be) French speaking people in Belgium. During our introduction meeting we can go through all the options together. In short, it differs per case and objectives. sea specialist

In addition to choosing the type of domain, you also have to take into account technical aspects such as the so-called hreflang tag (very important) and the possible automatic forwarding of visitors based on their language and / or location.

Differences between search engines

We sometimes forget that there are other search engines than Google. That is not surprising considering the impressive market share of Google in Australia, but there are certainly other search engines that we need to take into account:

Russia: with 54.26%, Yandex is the largest search engine here.
China: Baidu owns 70.3% of the market in China.
USA: slight competition from Yahoo and Bing: 5.8% for Yahoo, 5.6% for Bing.

Local SEO versus international SEO

Do you already have branches abroad? Then local SEO is very important. Local SEO is about improving the organic local visibility of your web pages and local listings (location profiles of your company on platforms such as Google My Business). Local SEO is becoming increasingly important, partly due to the mobile age. Nowadays, anyone can perform a search at any time and at any location, making location an increasingly important factor. Mr SEO agency sydney helps you with this and is a specialist in expanding internationally. seo sydney services

HTML in your website

The information on the website must be tailored to the target group. In order to score in the search results of the relevant country, the search engine, such as Google, must be able to easily find out for which target group the content on the website is intended. Google can often recognize a multilingual website, but it doesn’t hurt to write this out again in the HTML code with the help of the “long tag”. This is a difficult and technical part that our SEO engineers can help with.

Mr SEO’s help with international SEO

Wow! a long story:) We hope that we have given some extra information how important it is to do research before you make steps what can costs you lot’s of extra money.
Mr Digital (Terry) has lived in many countries around the world, experienced with cultures and built his own international (online) companies. I will help you in person to setup a strategy, will utilize it with your marketing team or our in-house specialists.

We are more international oriented than the standard Australian marketing companies. Mr Digital works all over the world and we schedule video calls so that it still feels familiar and good. Trust is important for us and we like to catch up in person and see your business. The people behind Mr Digital are all digital nomads and enjoys freedom. Concluding, we work with international clients, live internationally and have 10+ years experience in global branding. Let’s have a coffee and discuss how we can assist your business to expand internationally.