Conversion optimisation Service in Sydney

Looking for some conversion optimisation? Your website is found reasonably well in Google or Bing ? Your ads in Google Ads and social media are running – OK. Conclusion; you have the idea that sufficient traffic is coming to your website. Then comes the next big question, are you happy with what is credited to your bank account? So do you get enough conversions compared to the amount of traffic? They do not convert, too little or you only get low order values. You have been thinking for a while whether this cannot be improved and what else? What is an conversion optimisation rate? Then you have to deal with conversion optimization and let’s schedule a FREE strategy session with us to have a look at your business. In other words: you try to get the most out of your visitors, Mr Digital Sydney will assist you with that. True story, we have launched Canva in the Netherlands.

4 benefits of conversion optimisation (CRO)

1. Better Measurable, improves the website with a data driven approach
2. Higher conversions, more impressions and klicks
3. It provides insight into the website issues
4. Improves customer journey, More clarity for the customer

What is Conversion Optimisation?

Before we immediately dive into all the important aspects, we would like to take a step back and be clear about what conversion optimization or CRO means. Many factors influence the behavior of your potential customer, visiting your website. Consider the colour of buttons, the quality of content and the usability of the search function or the order process. By mapping the performance of your website and testing different page types, you find out which criteria are important for your visitors. What are they looking for at your website? And why and when is someone leaving your website? Website loading speed is also important, an important aspect is optimizing photo’s. Did you know you also need to add keywords in your photo’s? scoring in ‘Google Images’.

Witch website elements needs attention and how are we going to tackle these issues? We call this entire process conversion optimization: designing the website in a way that visitors convert. Conversion optimization is more than just A / B testing. It is about improving the user experience of websites and that involves a lot. If you cannot A / B test , this does not mean that it stops there. There are many alternative methods to optimize your website. We at Mr SEO agency Sydney use the most advanced SEO tools, so we are busy every day with data exports and see what we can improve.

What steps do we take during the entire process

We first look at the objectives together, the current situation and what we like to achieve when. We simply make a to-do list so you know what we do. We place the landing pages in our tools and then analyse what the quick wins are and what the long-term improvement points will be. For this conversion optimization analysis we use different models and frameworks to determine possible issues of your site. We will have a close look at the following important aspects in order to increase the conversion rate:

• Intention of the website: is it clear what the website is about and what you have to offer? Is there a clear call-to-action on every page?
• Value proposition: What is your added value? And does this appear clearly on your website? What are the Unique selling points and which do we need to mention extra?
• Visitor’s intention: how do visitors end up on landing pages? Do these pages meet the expectations of the visitors at that time? Does the website invite to buy or is it “looking, watching and not buying”.
• Searchability of the website: is the website easy to find in the search engines? Can users easily look up information on the website using an internal search engine? In short, search engine optimization is linked to this.
• Look and feel (User experience) of the website: is the website accessible to people with a disability? The text big enough to read? The type of font used is easy to read? Express your confidence for the visitor and it is clear, not a “fair”.
• Reliability: are there elements on the website that can distract the visitor from converting? Reviews, for example, help them.
• Bounce ratio: How long do website visitors stay per visit? How difficult is it for visitors to go through the sales funnel? How many times does someone have to click to get the correct information?

What is the difference between conversion optimisation and Growth hacking?

Growth hacking is a relatively new term in the world of online marketing. However, “conversion optimisation” is something that has existed for a long time. It is primarily a new and ‘cool’ term within the startup world. It is now only being introduced and implemented. You could see growth hacking as the company-wide way of conversion optimization. But what does growth hacking have to do with online marketing? Growth hacking responds to data, data obtained from the customer journey. And when we talk about the well-known term “customer journey”, the connection between growth hacking and online marketing suddenly makes a lot more sense. Do you want to grow quickly as a company? Welcome to Growth hacking. In a nutshell growth hacking is about realizing rapid growth. The principle ensures that companies, especially start-ups, can grow quickly in a short time.

How? By experimenting. You have a landing page with a purpose. You want visitors to do something on that page. For example, buy a product or press a button for subscription. There are the trendy SaaS companies that can make high revenues with low investments. The call-to-action is very important here. Run A / B tests to test different types. For example, we play with colour, format, shape and text. Perhaps you can even personalize the call-to-action per country and recognize the name of the visitor. Put the most important call-to-action in the picture as prominently as possible. As an example how specific we are with just looking at a clickable button:

• Place the call-to-action above the “fold”
• Make the call-to-action large enough
• Increase the contrast of the call-to-action (colour and shape)

Conversion optimisation service Sydney

So, you’ve already read a lot and hopefully you’ve learned something about conversion optimization. Let’s schedule a coffee in Sydney and go through your business model. We always start with a bunch of questions how you operate. We like to understand you as a person and the way your business is running. Based on this we are looking forward to start a long term adventure together to increase your conversion rate!